A saucy PR winner from McDonald’s this week
McDonald’s scores a PR hit with a decision to release its secret sauce recipe, but Lance Armstrong scores another #PRfail
Good and Bad PR
High five to #ThisGirlCan campaign
If you haven‘t seen #ThisGirlCan campaign you must have been either asleep, or too busy out running/swimming/cycling (in which case, good for you!). This sporty girl campaign gets our top spot this week, while 'offensive' kids TV doesn't impress!
Mango the Tabby is “furry” good news for Tesco
If you want to get noticed online, exploit a cat. This has worked for a Tesco Store in Tiverton. Another way to get noticed is to take your clothes off, as per the No Pants Subway Ride
Virgin wins this week for its fast moves on Twitter
Virgin is in the number one (or is it number two?) spot this week with some toilet-related Twitter humour, but West Quay Cars in Southampton gets a bottom with its tasteless advertising
High five to Air Canada for its Christmas stunt
The best Christmas presents we’ve heard of has to be Air Canada’s round-trip flights back home for some lucky expats
#Uber banned in Delhi & other countries as crisis grows
Uber's problem is that its positioned itself with a safety rather than an aggregator proposition
Black Friday is PR gold for Amazon
There was a lot of bad press about Black Friday, but Amazon succeeded in getting some great publicity when a glitch meant one consumer received over 50 items for free, and Amazon let him keep them. Our other PR winner is a couple in Australia who made a great statement for transgender people
Tesco learns a lesson in customer management from Shakespeare
Tesco learns a lesson in customer management from Shakespeare
GoodandBadPR: Sexiest man is a hit, a “rotten” hotel is a miss
Good news for Chris Hemsworth, star of Thor, as he is acclaimed Sexiest Man Alive by People magazine, terrible news for Broadway Hotel in Blackpool for trying to charge customers £100 for writing a bad review on Trip Advisor – seems this particular strategy backfired
Hungry Horse’s “Double Donut Burger” is this week’s PR winner
It may not sound good, but a meaty burger sandwiched between two doughnuts is great publicity for Hungry Horse