How does Twitter work in 2012?
An infographic showing Twitter statistics in 2012
Good and Bad PR
What PRs need to consider before making a pitch presentation
Peter Jacob, Head of New Business at global PR agency Weber Shandwick, explains what he thinks all PR professionals need to consider in order to make their pitch presentations a success
Is it time to be more creative with your business pitches?
Why PR should walk on from Cannes
Why PR should shrug its shoulders at Cannes, laugh and point out that it's not just about creativity
The importance of PR measurement
We talk to Spectrum Insight’s Mark Westaby at an AMEC conference about why he believes PR will fail its evaluation challenge
Agencies and clients waste far too much money and time on pitches each year, says Andy M Turner
Pitching is expensive, time-wasting and frustrating for agencies and clients, that’s why the pitching process needs an overhaul says independent PR consultant Andy M Turner
What makes for a dream PR client?
There’s more to a fantastic client/agency relationship than paying the bills on time. We list the ten qualities shared by top PR clients
When it comes to scientific research, it isn’t just the “weird” studies that get noticed, says Duncan Smith, managing director of Mindlab
Is using science an answer to survey fatigue? Duncan Smith, managing director of scientific research consultancy Mindlab, discusses experimental ways to grab headlines
How to make friends with bloggers
If you have bloggers on your side, you have the potential to significantly enhance your brand’s reputation. We offer top tips for developing profitable relationships with bloggers