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5 reasons why I still love PR

"If there are PR professionals who are pests; oh, the same applies to several journalists too," says Dennis Taraporewala from Criesse Communications

Three essential skills for a trusted PR advisor

In one such case involving a global company, we were up against a massive task of planning an untimely pullout by the brand from a mega-national sporting property. In rigorous planning of over weeks, we needed to be brutally honest and often our counsel was tested and debated before it was accepted.

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