Think beyond content and marketing in PR, says corporate communications professional Nisha Ramchandani
What does the Future of PR Jobs hold for us? Axilor Ventures outreach specialist, Nisha Ramchandani, offers some options
Opinion
Three PR business narratives we need to change
On Purpose's Girish Balachandran speaks out strongly about why the PR business needs to stop beating itself up and address the issues of self-confidence, measurement and creativity.
How to align your PR strategy to business goals
You’ve cracked a cover story for your brand or client. You are probably celebrating the success, but what if the story is not directed to your customers and it does not deliver your core message. Does it still benefit your business? OLX India's Nikunj Kenwalramani share his top hacks for aligning PR to business impact
Is Beyonce’s “No PR” move a PR masterstroke? Our roving guest reporters weigh in
Our roving monthly reporters Spriha Dhanuka and Karishma Joseph share their views on Beyonce's 'No PR' strategy and how it allows her to raise complex social issues of feminism and black identity.
Mergers of PR firms a matter of concern says Jessica Lee, VP communications for Asia, Netflix
Direct, insightful, incisive and colourful in her expressions, Jessica Lee, VP, communications for Asia, Netflix shares her thoughts on the future of PR
The Changing Face of Paid Influence
Shirin Rai Gupta from 'The PRactice' argues that paid influence by influencers is not a bad word.
Top 10 PR trends for 2018: AI, selling the value of PR and more!
CEOs and CMOs don’t realize that third-party validation and strong press are the only way to get your company’s story told, claims Neha Yaduvanshi
Do corporate apologies always work? Asks Moushumi Dutt
PR Parables with Moushumi Dutt says don’t be a client yes man!
The PR agency head chose not to sign a retainer with a prospective client because she was privy to his way of dealing with her team
From kindly approve to approved, lessons on moving from agency to client side
There is a running joke amongst PR professionals - while you are at an agency, you get to flirt with many brands and never have to marry them!