PR Grouch: How to increase your PR creativity this lunchtime

Are you a must-read tweeter or a Twitter bore? Which Twitter personality are you?
How are you getting on with your summer holiday resolutions? Now that it’s nearing the end of July and the life changing summer holiday, is over?
No one wants to read a puff-piece and if they do, they will think they are reading an advertorial and assume what they are reading is untrue
I have been interviewing lately, and always make sure that I only ask sensible questions and don’t roll my eyes at some of the ridiculous answers I receive. For instance, one intern candidate said the reason why he wanted to work in PR was that he wasn’t creative enough to work in advertising!
It is not always the best people in our industry who rise to the top, the ones who shout the loudest are the ones who get all the rewards. So stuff being modest, I have decided it’s time to make some noise
PR Grouch's top 5 tips on how to increase your PR creativity this lunchtime
Sometimes discussions can get out of hand in this office, and end up in shouting matches. People have been known to storm off in tears (not me of course, I just caught a dust storm in my eye)
PR Grouch on why holidays area bad idea...
If you don’t learn how to handle some of the terrible people you can come across in this profession, you will go mad. Here are my top tips for dealing with some of the monsters you probably have to work with
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