There is an uptick in winners from in-house communications teams from mainstream brands such as Eli Lilly , Volvo Eicher and Canon.
This International Women's Day, women PR professionals share their best advise on building your PR career.
"Regional languages are extremely emotional to Indians, even if they don't realise it that explicitly"
Can India's PR practitioners handle the challenge of consumer tech PR beyond product placement?
Nope, chocolates do not figure on PR 'V Day' wish lists. Puppies do though.
"PR in the next 10 years will become the poster boy of the marketing function".
Should PR be about reputation or sales?
Audience and message mismatch, one size fits all messaging some of the reasons why PR #fails.
Ensuring a full life with enough time for personal priorities is high on the list of priorities for our PR professionals
"Talent is the biggest cost element in the balance sheet and it is growing as a percentage of total cost. Availability of good talent at the leadership level is a crisis situation." Madan Bahal, Adfactors PR.