"The new content specialists in PR are more likely to focus on telling a story than on creating a story worth telling. These professionals are effective for the current fast-moving content cycles owing to their design-led thinking."
Company’s DNA dictates CEO’s brand influence: takeaways from PRmoment India-Weber Shandwick Chai Talk Mumbai
Rockstar CEOs underperform CEOs who underplay their external image: Chai Talk Mumbai discusses the influence of the CEO on the brand.
2018 can easily be called the year of PR mergers and one massive account move. PRmoment India was there covering the top PR stories of 2018. Let's take a look in our year-end special.
PR businesses will need to drive campaigns where employees can emerge as the chief creators and tellers of an organisation's stories.
A robust internal mechanism built on the trust and confidence of employees is critical to averting any public fury. The leaders at the top must demonstrate their commitment to open communication through their actions and behaviours.
“The undecided, are the ones sitting on the fence and will need a nudge with great offers, to shop,” commented Azhar Iqubal, co-founder and CEO, Inshorts.
Display of vulnerability. Sharing stories of failures can also be very helpful to inspire colleagues especially for millennials in a firm.
The most important diversity evangelist is the person in the next cubicle.
Talent is a core issue that every PR firm talks about, but with few solutions on hand
With elections less than a year away, here are 10 non PR trends that will matter for PR professionals.