Is the account director’s role the toughest job in PR?
They are at the frontline of managing a changing PR environment, negotiating between two separate generations. The millennials on one hand and Generation X on the other hand.
PR Insight
PR industry ‘cautiously optimistic’ about growth in election year, integrated PR best bet against static retainers
Do PR pros find it tough to assert themselves at work?
"Rebel a little. Find your voice." Nucleus's Tarunjeet Rattan urges her colleagues in PR to stand up for themselves at work
PR the only function to take 360 view of business : Nandita Lakshmanan, The PRactice
This year marks 25 years for Lakshmanan in the PR business and 18 years of 'The PRactice'. Nandita Lakshmanan shares her life story and lessons from her journey with PRmoment India
Media relations moving towards being a CRM function, but will PR embrace this approach?
Media is like a B2B customer for most industries. The media offers visibility in return for information. If we treat them as customers, then we stand a chance to be more effective.
The PRmoment India-Weber Shandwick #ChaiTalk roundtable discusses AI’s impact on PR
AI will further push the data economy and brand communicators need to be prepared for its implications. Yet, as machines become more prominent, human intervention has never mattered more.
Ghosting at work hits the PR business in India!
"Skills can be taught but responsibility and accountability not!"
Can PR consultancies lead a genuine #MeToo movement against sexual harassment in PR?
What the #MeToo movement has done is redefine what is appropriate behaviour.
Football! PR FIFA super-fans on the beautiful game!
When you can quote famous football coaches, you know you are a super-fan. When you play with a broken shoulder, you know you are a super-fan. When you start colouring your hair blue and orange in honour of your favourite football team. Well, you know where this is going!
Is the PR-Journo relationship in India at breaking point?
Journos and PR folks have to be collaborative we all know, yet there is a growing ‘trust & respect’ deficit which needs to be addressed.