They are at the frontline of managing a changing PR environment, negotiating between two separate generations. The millennials on one hand and Generation X on the other hand.
PR industry ‘cautiously optimistic’ about growth in election year, integrated PR best bet against static retainers
"Rebel a little. Find your voice." Nucleus's Tarunjeet Rattan urges her colleagues in PR to stand up for themselves at work
This year marks 25 years for Lakshmanan in the PR business and 18 years of 'The PRactice'. Nandita Lakshmanan shares her life story and lessons from her journey with PRmoment India
Media is like a B2B customer for most industries. The media offers visibility in return for information. If we treat them as customers, then we stand a chance to be more effective.
AI will further push the data economy and brand communicators need to be prepared for its implications. Yet, as machines become more prominent, human intervention has never mattered more.
"Skills can be taught but responsibility and accountability not!"
What the #MeToo movement has done is redefine what is appropriate behaviour.
When you can quote famous football coaches, you know you are a super-fan. When you play with a broken shoulder, you know you are a super-fan. When you start colouring your hair blue and orange in honour of your favourite football team. Well, you know where this is going!
Journos and PR folks have to be collaborative we all know, yet there is a growing ‘trust & respect’ deficit which needs to be addressed.