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Startup PR case study: Media Mantra’s work with SeniorWorld shows strong brand growth with PR

2nd December 2016

Continuing with our series about Startup PR from the frontline, PRmoment India showcases Media Mantra's work with SeniorWorld, focused on taking care of the needs of the senior community:

PR team: Kamaljeet Kaur, Media Mantra

When did you start work:  October, 2015

Background:   Headquartered at Gurgaon, SeniorWorld is India ‘s first organization established to cater to the overall needs of seniors. After launching a senior-friendly phone - Easyfone, has now launched Holiday packages especially designed for seniors.

Goal: Key objective of the campaign was to highlight- ‘how SeniorWorld is using technology to strengthen the senior community in Indian Society’.

Campaign Plan:

Key Achievements:

Phone Reviewed by NDTV’s Rajiv Makhni:


Click here to watch the video

Brand Journey @Media Mantra

The agency elevated success and growth through all corners, via continuous efforts and strategies. The agency was successfully able to drive consumer engagement and generate awareness about the senior community, across platforms. Thus, the brand received immense visibility:

Coverage Snapshots

Media Mantra managed a wide range of coverage for SeniorWorld across its' products and founders':


Times of India



Small Enterprise India Magazine

Product Launch:

The Economic Times



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