Score Card

Judging and Scoring Criteria

Judging and Scoring Criteria

The PRmoment judges are chosen because of their professional and wide-ranging level of expertise. Judges will be split into panels and 3 judges will read and pre-score each entry form, considering any supporting materials submitted. Judges' pre-scores will be combined, and the highest-scoring entries will determine the shortlists. Any judge who has a potential conflict of interest will not be allowed to judge that entry.

Winners will be announced live at an online awards evening, with the communication fraternity attending, after the jury meeting in April 2026.

Criteria & Guidance

Entries will be scored against the criteria detailed below out of a suggested total score. Please use the ‘Guidance on Scoring’ table. These are the criteria that can be used to score and judge your entries. This will ensure maximum consistency and fairness to entrants.

Criteria – 30 under 30

Please look for an individual who can demonstrate a bright and promising young communicator who is delivering best practices while showing a creative and innovative approach to communications using digital and data with an eye to business impact. The nominee must be 30 years old or under on 15.04.2026.

Please consider the structure, presentation, and clarity of each entry. Entries should focus on the recent work of individuals (in the last two years).

Criteria – 30 under 30

Nominees, please read the scoring criterion carefully before writing your entry.

Criteria 1 – Creativity

1 to 5 Points

  • What all elements are included in the campaign? Is it integrated?

  • Creativity, clarity and feasibility of your campaign idea "Distinct callouts to the Paid, Earned, Owned and Shared parts of your campaign"

  • Does the idea stand out? Is it fresh, exciting and creative?

Criteria 2 – Core Skills

1 to 5 Points

Media engagement, client/C-suite engagement where applicable, multimedia content creation, social media engagement, understanding client’s/ or organisation’s business.

Criteria 3 – Leadership

1 to 5 Points

Pushing the envelope on campaigns, leadership qualities in client management, media management and team management.

Criteria 4 – Create a short campaign on “How can AI be leveraged to enhance and optimize PR strategies and campaigns for maximum impact and effectiveness?”

  • Understanding of the Brief

  • Objectives

  • Key Message

  • Does the campaign thought answer the brief?

1 to 5 Points

This section will count separately towards the overall score and will play a role in case of a tie.

Criteria 5 – Measurable Impact

1 to 5 Points

  • Output - Reach & Impressions, Key message delivery

  • Outcome- Audience engagement

  • Change in behaviour | Awareness levels

This will give a total score for each individual entry out of a possible 25.

Guidance on Scoring

Score

Description

5

Outstanding – Fully meets, and even exceeds, the criteria

4-5

Impressive – Meets the criteria and is worthy of recognition

3-4

Good - Meets the criteria but perhaps not so exceptional

2-3

OK - Nothing special or impressive

1-2

Weak - Unimpressive