Criteria & Guidance
Entries will be scored against the criteria detailed below, out of a suggested total score. Please use the ‘Guidance on Scoring’ table. These are the criteria, which can be used to score and judge your entries. This will ensure maximum consistency and fairness to entrants.
Criteria – 30 under 30
Please look for an individual that can demonstrate a bright and promising young communicator who is delivering best practices while showing a creative and innovation approach to communications with an eye to business impact. The nominee must be 30 years old or under on 15.03.2020.
Please consider the structure, presentation and clarity of each entry. Entries should focus on the recent work of individual (in the last two years).
|Criteria 1 - Standout Skills:
Creativity, the use of audio-video media and digital storytelling, focus on outcomes including measurement, use of data in storytelling.
|Criteria 2 - Core Skills:
Media storytelling, content creation, media engagement and cross channel experience (including digital). Entries should include details of any recent achievements (past one to two years).
|Criteria 3 - Leadership:
Pushing the envelope on campaigns, leadership qualities in client management, media management and team management.
|Criteria 4 - Idea for the future of PR post COVID:
This section will now count separately towards the overall score and will play a role in case of a tie.
|Criteria 5 - Pick Up and Use of Digital Skills and data storytelling:
This section will evaluate how well the applicant has made use of digital and data skills in the COVID year of 2020. If they have focused on learning these skills that can also count towards the score for this section.
This will give a total score for each team award entry out of a possible 25.
Guidance on scoring:
|5||Outstanding – Fully meets, and even exceeds, the criteria/td>|
|4||Impressive – Meets the criteria and is worthy of recognition.|
|3||Good - Meets the criteria but perhaps not so exceptional|
|2||OK - Nothing special or impressive|
|1||Weak - Unimpressive|